Reach The Skills Brief's readers
A sponsored or authored article on The Skills Brief puts your company in front of the people who read it, on a page that stays on theskillsbrief.com.
Placements are booked through Dayside Media at dayside.media.
The sections
AI & Work
Employers
Companies that are hiring, and the skills they ask for
Job Hunt
Skills
What we write about
Staying employable as AI reshapes the work: which skills hold their value, how hiring is actually changing, and what one person can do about it this week.
The desk reports what is happening to jobs rather than predicting what might: which postings changed their requirements, which skills employers paid more for this quarter, and which reassurances have not survived contact with a hiring round.
Readers are making decisions about their own time and money — courses, certifications, tools, a new specialism — and their employers read the same pieces while deciding what to fund. Few audiences are as ready to act on a clear, specific recommendation.
The publishing cycle matters here. Readers come back because the picture keeps changing, and an article that gives them something concrete to do this week gets read immediately rather than saved. It also reaches the two sides of the same budget at once — individuals spending their own money on skills, and the employers deciding what to fund for a whole team — which is why a placement here tends to produce enquiries from both directions at the same time.
Who you reach here
Professionals working out what AI does to their own job, and the employers and trainers watching the same question. Wide and cross-industry — from individual contributors to the people who buy learning for a whole company.
Why The Skills Brief
A permanent page
2 pages on theskillsbrief.com, one for each language, each with its own permanent address in the archive and the feed.
Beside our own reporting
It runs in AI & Work, Employers, Job Hunt or Skills, next to the newsroom's own work on the same subject.
Checked before it runs
Our editors check the claims and decline anything that reads as advertising, with a full refund. That review is what makes an article here worth citing.
Questions that bring readers here
- how do I move into a new industry
- which LLM is cheapest to serve at our volume
- what does a good engineering CV look like now
- how do we evaluate a model before shipping it
- how are salaries moving in our field
- vector database for a small engineering team
- is a management track worth it
- who does AI integration for mid-market companies
- how to negotiate an offer properly
Sponsored or authored
Both are written for The Skills Brief's readers, reviewed by its editors before they run, and stay on theskillsbrief.com permanently. The difference is how the page is labelled.
Sponsored
- Carries a sponsored label, at the top of the page
- Declined and refunded if it reads as advertising
Authored
- No paid label: it runs as editorial, in the section that fits
- Held to the same bar as the desk’s own work, or it does not run
Price a placement on The Skills Brief
Placements are booked through Dayside Media at dayside.media.